Main reasons why you should do Leaflet Distribution
Compared to other forms of advertising leafleting is more convenient and affordable, lately we see an increase on door to door deliveries and this reflects on the fact that leafleting works. Leaflet distribution is not a new form of advertising but has gone on for many years and it has been useful to many business
promoting different products or services.
Leaflet Distribution despite being simple and easy to organise has its own specifics and needs the right planning and organisation. It start with a focused plan, good design and quality printing then to be handed over to leaflet distributors than will drop it inside the letterboxes.
1. In a way leaflets are like an open letter addressed to your perspective clients. In this fast letterbox distribution you can include your services, offers and make sure how people can find you.
2. Leaflets needs to display clearly all the intentions you need to convey to people. Your message should be concise and illustrated with graphics or pictures when possible.
3. Leaflet distribution is not expensive. Compared with other forms of advertising, like TV, Radio, magazine or newspaper ads, that have 00 of other ads to display, leaflets have only one message that is specific from you and goes directly through a letterbox.
4. The flexibility that leafleting works is one of its main points, you can decide to use it as a voucher, a ticket or to include and offer, and then it comes back to you while indicating the results that a particular local advertising campaign can bring for you.
5. Covering large or small areas gives you the ability to redo the same places in a simple and controllable way. You will be able to establish brand awareness in a short amount of time and in a successful way.
There are different aims of leaflet delivery depending on what you want to offer and who your intended target is. If you need to reach a large group you will go for postcode saturation, however you may prefer business to business delivery if that is the connection you need to make. The method an vary accordingly, it can be door to door distribution or handouts. In the later case, promotions the demographic groups can be targeted easier and it has the added advantage that your leafleting operatives are able to speak to the members of the public. However local advertising does not stop here, sky is the limit for your fantasy and ideas. Poster can be displayed, samples to be tasted by clients, printed uniforms that distributors can use while walking and working in the streets, the method know as walking-advertisement.
What to include in a leaflet? That is the most common question that any beginner wants to know. Before everything we have to stress that Keep it Simple, is the main aim of any kind of advertising. Keep the background light and bright, use the same fonts, use few colours, don’t overdo it with bold, italics, highlighting and so on. Include your UPS, identify clearly what product or service you are offering and make sure to include contact details in order for people to find you. Your company name and website address should be displayed prominently, a simple map also can be added.
Before you design and print think of what main points to include, research your competitors and their prices, compare what you can bring to the table to make your offers attractive, value combined with quality service always can be a winner. A smart idea would be to include a photo, advertising studies show that nothing can drive sales more than photos or real people. It can be your happy clients using your product or your own staff going about your daily work. Simplicity is the key, never forget that space of a leaflet is at a premium. Use both sides, this won’t make the content easier to read and will give you more ideas to play with.
We encourage anyone who is considering Leaflet Delivery and Leaflet Distribution in UK to call us now and so that we can start making a positive difference to your business.
For more info.
- SW Marketing
- Leaflet Distribution
- Leaflet Delivery
- Leaflet Distribution Bristol
- Leaflet Delivery Bristol
- Bristol Leaflet Distribution
Compared to other forms of advertising leafleting is more convenient and affordable, lately we see an increase on door to door deliveries and this reflects on the fact that leafleting works. Leaflet distribution is not a new form of advertising but has gone on for many years and it has been useful to many business
promoting different products or services.
Leaflet Distribution despite being simple and easy to organise has its own specifics and needs the right planning and organisation. It start with a focused plan, good design and quality printing then to be handed over to leaflet distributors than will drop it inside the letterboxes.
1. In a way leaflets are like an open letter addressed to your perspective clients. In this fast letterbox distribution you can include your services, offers and make sure how people can find you.
2. Leaflets needs to display clearly all the intentions you need to convey to people. Your message should be concise and illustrated with graphics or pictures when possible.
3. Leaflet distribution is not expensive. Compared with other forms of advertising, like TV, Radio, magazine or newspaper ads, that have 00 of other ads to display, leaflets have only one message that is specific from you and goes directly through a letterbox.
4. The flexibility that leafleting works is one of its main points, you can decide to use it as a voucher, a ticket or to include and offer, and then it comes back to you while indicating the results that a particular local advertising campaign can bring for you.
5. Covering large or small areas gives you the ability to redo the same places in a simple and controllable way. You will be able to establish brand awareness in a short amount of time and in a successful way.
There are different aims of leaflet delivery depending on what you want to offer and who your intended target is. If you need to reach a large group you will go for postcode saturation, however you may prefer business to business delivery if that is the connection you need to make. The method an vary accordingly, it can be door to door distribution or handouts. In the later case, promotions the demographic groups can be targeted easier and it has the added advantage that your leafleting operatives are able to speak to the members of the public. However local advertising does not stop here, sky is the limit for your fantasy and ideas. Poster can be displayed, samples to be tasted by clients, printed uniforms that distributors can use while walking and working in the streets, the method know as walking-advertisement.
What to include in a leaflet? That is the most common question that any beginner wants to know. Before everything we have to stress that Keep it Simple, is the main aim of any kind of advertising. Keep the background light and bright, use the same fonts, use few colours, don’t overdo it with bold, italics, highlighting and so on. Include your UPS, identify clearly what product or service you are offering and make sure to include contact details in order for people to find you. Your company name and website address should be displayed prominently, a simple map also can be added.
Before you design and print think of what main points to include, research your competitors and their prices, compare what you can bring to the table to make your offers attractive, value combined with quality service always can be a winner. A smart idea would be to include a photo, advertising studies show that nothing can drive sales more than photos or real people. It can be your happy clients using your product or your own staff going about your daily work. Simplicity is the key, never forget that space of a leaflet is at a premium. Use both sides, this won’t make the content easier to read and will give you more ideas to play with.
We encourage anyone who is considering Leaflet Delivery and Leaflet Distribution in UK to call us now and so that we can start making a positive difference to your business.
For more info.
- SW Marketing
- Leaflet Distribution
- Leaflet Delivery
- Leaflet Distribution Bristol
- Leaflet Delivery Bristol
- Bristol Leaflet Distribution
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